Know Your Target Audience

Here in Bangkok there are 2 English language daily newspapers: The Nation and The Bangkok Post, along with 10 or so Thai language newspapers.

Every day I see Thai language adverts in the English newspapers and see companies advertising for Thai staff in the English newspapers. Why waste the money?

Sometimes it can be harder than others to understand your target audience. However, knowing what your target audience reads, especially knowing their native language, should be an easy one.

I also see this mistake online with webmasters not targeting the right keywords, or any keywords at all! You may think you know what people are searching for to find your product. However, there will be many more variations and completely different words you haven’t thought of.

Carrying out keyword research allows you to analyse the statistics for each keyword, including how many times people are searching for each keyword in Yahoo and Google, along with the amount of competition there is and the keyword competitiveness.

With any promotion, understand your target audience.