Field notes

Plain-language SEO writing from the trenches.

Working breakdowns of the strategies, algorithm updates and avoidable mistakes we see most often. No filler, no AI slurry, no recycled agency listicles.

SEO: What is it and why your business needs it?
SEO Fundamentals · 9 min read

SEO: What is it and why your business needs it?

We've all heard that website promotion can get us customers, but is ranking on Google still important in the Facebook era? Hint: the answer is yes.

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SEO vs PPC: which is right for your business?
Strategy · 8 min read

SEO vs PPC: which is right for your business?

Pay Per Click is one of the oldest and most well-known models of advertising on the Internet. Here's how to build cost-efficient campaigns that actually convert.

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Local SEO for Thailand businesses: the full playbook
Local SEO · 11 min read

Local SEO for Thailand businesses: the full playbook

The map pack decides most local revenue in Thailand. Here is exactly what it rewards, and how businesses in Bangkok, Phuket and Samui should be working it.

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