ChatGPT vs Gemini vs Perplexity for SEO
Four engines, four positions on the Google spectrum. How they differ technically, what each one rewards, and how to prioritise the optimisation work.
Read AI Engines Comparison
Field notes
Articles on SEO, PPC, and local search.
Simple, useful articles on SEO, PPC, local search, and e-commerce. Clear advice, real-world lessons, and no fluff.
Google's Market Share in Thailand
99.56 percent of Thai search sits on Google. The data, the comparison to other markets, and what it means for SEO budget allocation.
Read Market Share Data
How to Pick the Best SEO Agency
Four pillars of evaluation. Six questions for the first call. The red flags worth walking away from and the honest pricing context.
Read Agency Picking Guide
What Is Answer Engine Optimization (AEO)?
The practical definition, where AEO sits relative to traditional SEO, the four core practices, and how to measure whether it is working.
Read AEO Guide
How to Build an SEO Strategy for ASEAN Expansion
Four phases. One market first. The operational playbook for regional brands expanding through Southeast Asia.
Read Expansion Playbook
SEO for Southeast Asia: A Regional Guide
Six markets. Four languages. One region. The country-by-country reality and three expansion strategies.
Read ASEAN SEO Guide
How to Track SEO ROI and Report It to Stakeholders
SEO ROI is one of the most-asked and worst-answered questions in marketing. The J-curve, three calculation models, and how to build a defensible report.
Read SEO ROI Guide
How to Measure SEO Content Performance
Most content reports lead with pageviews. The wrong starting point. The four-layer pyramid: rankings, traffic, engagement, conversion.
Read Content Metrics Guide
Content Refresh for SEO: How to Update Old Articles
Every article has a lifecycle: growth, peak, decay. A refresh is the intervention. The checklist, the timing, and the date question.
Read Content Refresh Guide
Heading Tags for SEO: H1 to H6 Structure
Headings are an outline, not styling. How H1 through H6 actually work, how many H1s a page should have, and the mistakes CMSs make by default.
Read Heading Tags Guide
Duplicate Content in SEO: Costs and Fixes
There is no Google penalty for duplicate content. The cost is real but different. Five URLs, one page, Google picks one. The risk is the wrong one.
Read Duplicate Content Guide
SEO for IT & SaaS Businesses in Bangkok
One product, four people in the buying committee, three content types. The B2B SaaS SEO framework and the Bangkok-specific positioning.
Read SaaS SEO Guide
How to Run a Competitor SEO Analysis
Most competitor analyses fail at step one. The four-step workflow that surfaces winnable opportunities, plus the 2x2 matrix for prioritising them.
Read Competitor Analysis
How to Recover from a Google Algorithm Update
Traffic dropped after a core update? The five-step recovery workflow, what kind of update probably hit you, and why recoveries take longer than drops.
Read Recovery Guide
Crawl Budget for SEO: Why It Matters for Large Sites
Most sites don't have a crawl budget problem. For sites with tens of thousands of URLs, it becomes the ranking ceiling no one can see.
Read Crawl Budget Guide
Anchor Text Best Practices for SEO
The 2010 advice was: use your keyword. The modern reality is the opposite. The four anchor buckets and the healthy distribution.
Read Anchor Text Guide
JavaScript SEO: When Google Can't Read Your Site
Google indexes JavaScript in two passes, and the render queue can be days long. The rendering choice that decides whether your site ranks at all.
Read JavaScript SEO
What Mobile-First Indexing Actually Changed
Google reads your phone, not your laptop. The five-check audit that surfaces the mobile-vs-desktop gaps quietly capping rankings.
Read Mobile-First Guide
SEO for Medical Clinics in Thailand
Medical content is YMYL. Trust ranks before traffic. The four pillars clinic SEO actually rests on, and the mistakes most sites still make.
Read Medical SEO Guide
Robots.txt and Canonical Tags: A Plain Guide
Two small files. Different jobs. The door sign and the address label. Get either wrong and traffic can disappear.
Read the Plain Guide
SEO for Property and Real Estate in Thailand
The long buyer journey, the portal trap, and the three audiences a Thai property site has to win over to generate enquiries.
Read Property SEO Guide
SEO for Hotels in Thailand
Every OTA booking gives away 15 to 25 percent margin. The three SEO priorities that shift more bookings back to direct.
Read Hotel SEO Guide
How to Earn High-Quality Backlinks
Four ways to attract editorial links, the three-step rhythm of any real campaign, and the shortcuts that quietly hurt your site.
Read How to Earn Backlinks
Which SEO Metrics Actually Matter
The six numbers worth tracking each month, the vanity metrics to stop reporting, and how to read movement honestly.
Read SEO Metrics Guide
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