Field notes

Articles on SEO, PPC, and local search.

Simple, useful articles on SEO, PPC, local search, and e-commerce. Clear advice, real-world lessons, and no fluff.

International SEO · 10 min read

A practical guide to choosing the right structure, handling hreflang, and avoiding the common mistakes that break multi-country SEO.

SEO Audit · 10 min read

A straight checklist for spotting technical issues, weak pages, poor structure, and missed opportunities before you invest in more SEO work.

SEO Fundamentals · 9 min read

A simple explanation of what SEO is, how search works, and why it is still one of the best long-term marketing channels for most businesses.

Strategy · 8 min read

SEO and PPC do different jobs. This guide helps you choose the right mix based on your timeline, budget, and goals.

Technical SEO · 10 min read

What you do on your own site and what other sites say about you both matter. Here is how the two sides of SEO work together.

Local SEO · 11 min read

If local customers matter, your Google Business Profile and map pack visibility matter too. Here is the local SEO playbook for Thailand businesses.

E-commerce · 10 min read

Most stores focus on product pages first. This guide shows how category pages, filters, schema, and speed actually shape e-commerce SEO.

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