Field notes

Articles on SEO, PPC, and local search.

Simple, useful articles on SEO, PPC, local search, and e-commerce. Clear advice, real-world lessons, and no fluff.

SEO Fundamentals · 10 min read

What you do on your own site and what other sites say about you both matter. How the two sides of SEO work together.

SEO Fundamentals · 6 min read

A plain-English explanation of what search engine optimisation is, how it works, and why businesses in Thailand invest in it.

Strategy · 7 min read

The case for each channel, when to combine them, and how to decide which should come first.

Need help instead?

Need help with your site?

Reading helps. A short call about your actual site is usually faster.