Heading Tags for SEO: H1 to H6 Structure
Headings are an outline, not styling. How H1 through H6 actually work, how many H1s a page should have, and the mistakes CMSs make by default.
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Field notes
Articles on SEO, PPC, and local search.
Simple, useful articles on SEO, PPC, local search, and e-commerce. Clear advice, real-world lessons, and no fluff.
Duplicate Content in SEO: Costs and Fixes
There is no Google penalty for duplicate content. The cost is real but different. Five URLs, one page, Google picks one. The risk is the wrong one.
Read Duplicate Content Guide
SEO for IT & SaaS Businesses in Bangkok
One product, four people in the buying committee, three content types. The B2B SaaS SEO framework and the Bangkok-specific positioning.
Read SaaS SEO Guide
How to Run a Competitor SEO Analysis
Most competitor analyses fail at step one. The four-step workflow that surfaces winnable opportunities, plus the 2x2 matrix for prioritising them.
Read Competitor Analysis
How to Recover from a Google Algorithm Update
Traffic dropped after a core update? The five-step recovery workflow, what kind of update probably hit you, and why recoveries take longer than drops.
Read Recovery Guide
Crawl Budget for SEO: Why It Matters for Large Sites
Most sites don't have a crawl budget problem. For sites with tens of thousands of URLs, it becomes the ranking ceiling no one can see.
Read Crawl Budget Guide
Anchor Text Best Practices for SEO
The 2010 advice was: use your keyword. The modern reality is the opposite. The four anchor buckets and the healthy distribution.
Read Anchor Text Guide
JavaScript SEO: When Google Can't Read Your Site
Google indexes JavaScript in two passes, and the render queue can be days long. The rendering choice that decides whether your site ranks at all.
Read JavaScript SEO
What Mobile-First Indexing Actually Changed
Google reads your phone, not your laptop. The five-check audit that surfaces the mobile-vs-desktop gaps quietly capping rankings.
Read Mobile-First Guide
SEO for Medical Clinics in Thailand
Medical content is YMYL. Trust ranks before traffic. The four pillars clinic SEO actually rests on, and the mistakes most sites still make.
Read Medical SEO Guide
Robots.txt and Canonical Tags: A Plain Guide
Two small files. Different jobs. The door sign and the address label. Get either wrong and traffic can disappear.
Read the Plain Guide
SEO for Property and Real Estate in Thailand
The long buyer journey, the portal trap, and the three audiences a Thai property site has to win over to generate enquiries.
Read Property SEO Guide
SEO for Hotels in Thailand
Every OTA booking gives away 15 to 25 percent margin. The three SEO priorities that shift more bookings back to direct.
Read Hotel SEO Guide
How to Earn High-Quality Backlinks
Four ways to attract editorial links, the three-step rhythm of any real campaign, and the shortcuts that quietly hurt your site.
Read How to Earn Backlinks
Which SEO Metrics Actually Matter
The six numbers worth tracking each month, the vanity metrics to stop reporting, and how to read movement honestly.
Read SEO Metrics Guide
How to Migrate a Website Without Losing SEO
Redesigning or replatforming? The four phases and the 301 redirect map that keep the rankings you earned.
Read Migration Guide
How Much Does SEO Cost in Thailand?
Real indicative ranges in baht, what drives the price, and how to judge value instead of chasing the cheapest quote.
Read SEO Pricing Guide
How to Set Up Conversion Tracking in GA4
GA4 logs everything, but you decide what counts as a conversion. Define it, track the event, mark it as a key event, verify it, and use the data.
Read GA4 Conversion Tracking
Product and Review Schema: How to Get Rich Results
Star ratings, price, and stock in search come from product and review schema. What to add, how to do it without risking a penalty, and how to test it.
Read Product Schema
What to Do With Out-of-Stock and Discontinued Products in SEO
Do not just delete the page. How to handle temporary and permanent product unavailability so you keep the rankings and links you earned.
Read Out-of-Stock SEO
XML Sitemaps Explained: What They Are and How to Get Them Right
A sitemap lists the pages you want search engines to find. What it does, what to include and exclude, and six rules for keeping yours clean.
Read XML Sitemaps
A/B Testing for SEO and CRO: How to Test Changes Properly
A/B testing replaces opinion with evidence. How a valid test works, the five rules that make results trustworthy, and the mistakes that produce false wins.
Read A/B Testing
Landing Page Optimisation: How to Turn Clicks Into Customers
A landing page has one job: turn the visitor who arrived into a customer. The elements that convert and six practical ways to lift your conversion rate.
Read Landing Page Optimisation
URL Structure for SEO: How to Build Clean, Logical URLs
Clean, logical URLs help people and search engines understand your pages. The six rules for SEO-friendly URLs, and how to change them safely.
Read URL Structure
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